Raw Woods Smoke Shop is a small business in Miami, Florida. The sell a variety of smoking products and custom accessories. We created the character 'Sunny Palms' to appeal to the client market and give the identity a fun and inviting presence.
Illustration is a large component to this identity. The ability for Sunny Palms to adapt to real world application increases brand strength and awareness. We chose to continue to add illustrations throughout the product design and additional graphic elements.